We have to dump all of our water, in some cases women are being forced to remove their undergarments, and of course we all have to take off our shoes, now we are forced to look at ads in the process. Not that the security check point was a particularly sacred or peaceful place anyway, but man, seeing those really bright ads at that moment is not the kind of branding they want. I’m thinking: “damnit, I hate shoes right now.” And then I have to stare into a box that is telling me “you love shoes. you need shoes. buy more shoes.”