Whether this form represents a challenge or indeed a threat to publishing companies is viewed differently. The booksprinters themselves are convinced of it, at any rate. "What we are doing is just one of many forms of writing and distribution that threaten the publishing houses", according to a confident Michael Mandiberg. Publishing consultant Ehrhardt F. Heinold holds a similar view. He can certainly imagine that the growing self-publishing culture will one day make the classic publishing company superfluous. "In the USA, self-publishing is already a big issue", as Heinold has observed.
The Japanese magazine Pen covers Collaborative Futures, the IMA Design Village, and Berlin in general