Located at http://www.mandiberg.com/shop Shop Mandiberg was an e-commerce site which aimed to market and sell every last one of Michael Mandiberg's personal possessions. Everything was for sale, from his underwear to his favorite coats ‹ his apartment keys, to his mostly used jar of strawberry jam.
Shop Mandiberg was both e-commerce and performance net.art. As performance net.art Shop Mandiberg has attracted the attention of such art print media sources as the New York Times and the Chicago Tribune, and as e-commerce the site has been documented in the Industry Standard, and the Berliner (Germany) Zeitung.
In this Post-Modern era, art and commerce are often indistinguishable. To reach viewers, public artists use advertising like a business. Shop Mandiberg welcomed a new era where the artist not only claims advertising as a medium, but business and marketing itself.
Shop Mandiberg closed on December 31st, 2001.